Image by: Intel Free Press
By Lucy Clara
Winning over customers is essential in the success of your business. Selling is the number one important factor when it comes to making money for your business. How you sell and market your product or service is what will keep your clientele coming back for more.
For online businesses this is an especially important factor as well. The advantage of internet marketing is that you have the whole wide world to market to. The disadvantage is that the impersonal contact that you have with customers can create a barrier between you and your audience.
As with everything in life, there are ways to turn your disadvantages into positives so that your business runs efficiently. Here are 5 of the most popular ways to hype up your website to your online customers.
#1) Provide Quality Goods & Services
With any business, it is the quality that customers stand behind. A good or service that delivers it’s promise builds trust and loyalty and more popularity through word of mouth.
There is no better vehicle of sending out the message of a company than the effectiveness of a company’s product, branding the enterprise as a place that people can trust. When people trust in your company, then the product speaks for itself offering up the customer as a vehicle to spread the good word to others within their network.
#2) Go Above & Beyond Always
Customers love to receive more than they expect. It’s the little things that count that keep them coming back for more.
Whether it’s a small additional gift with a purchase to a discount for the next transaction, customers get excited about what they might get when their purchases arrive
Always surprise and go above and beyond what you promise. Not only does this create trust in your brand, but will make for more purchases in the future.
#3) Increase Bonuses with Your Purchases
Adding on an additional product to tack on with the sale is always a plus. Provide it in such a way that displays it’s value if it were to be purchased alone.
Throwing in extras is always appreciated and makes the main product appear that much more special. Providing samples or accessories will surely gain a loyal clientele that looks forward to the little things that your business does for them.
Always keep in mind that you can also add a little thank you note to each purchase to show customers how much you appreciate doing business with them.
#4) Open Up Relationships
Your Relationships with your customers are vital when you are trying to build an online business. You must market your products in an eye catching way, creating relate-able content that your customers will gravitate to, creating a more successful business.
There are thousands of other companies that may or may not sell similar products as your company. With the internet being such a vast field of media, it is important that you make your products stand out and catch the attention of people so that you stay on top of the competition.
Tell how your products work along with why your audience needs it. Creating a lust after your product will set you up a step above the rest.
#5) Stay in Close Contact
A consumer might take a peek at your site and decided to purchase or they may not. Creating a mailing list for the sake of capturing your audience’s contact information will keep them up to date with new products and services that you come up with,
Even if they choose not to purchase prior, they are more than likely to come back when updated with new innovative and must have products that they connect with.
Keep your customer up to date on the latest information, such as sales, upcoming events, and even bonuses and giveaways. These incentives make insiders feel is important and that the products that you offer to them are exclusive.
The tried and true methods of selling are the basics in what it takes to obtain a customer base and keep them. Your competition is simply utilizing the methods that have always worked and applying them to day, as with internet marketing.
In the hectic holiday hours to come, you will be able to see this work at play and how engaging your customers is vital in making money for your business.
It might sound a little silly, but think of the business as your baby, whom you have to nurture to growth and your customers as your romantic partner. In order to keep the relationship thriving, you have to do what it takes to keep them interested so that they keep coming back.
Tell us. Do you think that the marketing of about 30 years ago is the same as today? What are some of the attributes that draw you to stick with a company? Let us know in the comments.