6 Important Marketing Numbers to Keep a Close Eye on for Your E-Commerce Business

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Image by: KrissyHo
By Lucy Clara

Access to so many types of data can have entrepreneurs in a tail-spin of how to properly market their products and services- with traffic data, conversion data, lead data, email marketing, social media data…the list goes on and on.

No two business are alike and that’s a good thing. The not so great thing is that they all face similar problems in terms of how to use data to help assist them in their decision-making process.

Here are some easy solutions to some tough issues concerning your marketing numbers.

#1) You Need Brand Awareness

Every brand needs awareness, otherwise how will anyone know they are in existence? Most businesses get to a point where brand awareness is a cause for concern.

You’ll want to ask yourself, “Do people recognize my company and/or when they see it? What do people know about my company? What does someone think of when they hear my brand name?

By increasing the amount of traffic to your website, you’ll become increasingly aware of how important brand awareness really is. Take a look at the various sources that drive traffic to your site in order to figure out a successful way to optimize on that.

How is traffic coming to your homepage? Specifically, if you have a blog, perhaps it’s the tags or keywords that you are using.

#2) Search Engine Rankings

How you rank in search engines is important because the more popular you become, the more likely someone will stumble upon your site just by typing in a few key words in a search engine, such as Google.

If you have a brand, you should particularly strive to create brand-specific terms. By creating more content around keywords that you want to rank for on search engines, you’ll drive traffic to you site at a greater volume.

#3) Social Media Reach

A large social media reach is a great indicator of brand awareness. How big your following is will determine how wide your reach expands, as well as how engaged your followers are.

If your network isn’t that large to begin with, then you’ll want to consider how often your content is shared. Just because you don’t have a lot of fans or followers, doesn’t meant hat your content isn’t popular.

#4)  Expand Your Database

Sometimes a ton of visitors to your site doesn’t necessarily mean that it is popular. On the upside, people who visit your website can become your leads in your database.

To increase your online sales, your database growth is critical. Look at things like your blog visits, how many people a day are visiting your site? Who looks like they are showing interest? By creating more interesting content on your blog, you’ll receive more ranking opportunities.

#5) Traffic and Conversions

As your traffic grows, you’ll need to see whether they are actually getting to your landing pages. This is where database growth comes in. Check your analytics for what kind of traffic is viewing your landing pages and convert them.

If a lot of traffic seems to be on your landing pages, then you can easily view where it’s coming from. Once you learn that, you can optimize on using those channels to build more business.

It also makes sense to compare your conversion pages so that you get a good sense as to what your audience wants for content.  In other words, what is drawing them to your site?

If certain topics seem to yield a greater conversion, then it is wise to focus your blog or site on that particular topic.

#6) Look at Your Clickthrough Rate

Clickthrough rates, also known as call-to-action, are important to have in highly trafficked parts of your website, which will help your visitors take your leads to the next step in finding out more about your company’s webpages.

If quality is what you are seeking, then clickthrough rates aren’t always beneficial. By using your analytics instead to identify which call-to-action brings in more leads than others, you can gain a sense of what topics your audience is taking interest in.

Your marketing numbers and data will direct you in which path to take in terms of what your audience enjoys seeing on your page vs. topics that they don’t really care for. Sometimes, it’s not enough to just hope for the best when it comes to getting your website known.

Its takes time to build an audience as a blogger or an entrepreneur but knowing how to check your conversions and leads will save time in the long run.

Was this article helpful to you? Do you have a blog that you manage and would like to get more traffic? Sometimes, all it takes is simply looking at the data and checking your numbers. What helpful tips would you like to add?

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