Image by: OTA Photos
By Lucy Clara
Managing a business is tough enough, let alone when managing multiple social media accounts. The good thing is that social networking can bring your business to recognition and help it to gain a wider audience.
Social sites such as Facebook, Twitter, even YouTube are a nice way to gain a following to your business. As most people use social media for, well, socializing, it is also optimal for business contacts, updating, polling, and much more.
If you have a business and it is slow or you would like to move on to a larger clientele, social media is the way to go.
Here are 5 ways to manage your company’s social media reputation.
#1) Involve Everyone
Obtaining various social networking accounts can get tiresome when only one person is managing them. Make it a group effort by enlisting fellow co-workers and employees. Have each person rotate a day in which he or she posts fresh ideas into the blog.
Each individual can also obtain the responsibility of managing various webpages per day, exchanging fresh ideas and perspectives. By doing so, your company will get the opportunity to reach a wider audience.
#2) Stay Organized
Keeping a calendar or planner containing agendas for the day, week, or monthly tasks as too daunting, so it may be comfortable to schedule Facebook and blog updates on Mondays, Wednesdays, and Fridays, while your other accounts are updated over the weekend or on Tuesdays and Thursdays. However, you’d like that will work for the business is best.
Tory Johnson, founder of Spark & Hustle, recommends business owners utilizes sales strategies websites for creating a content grid. To better organize your grid, it’s best to ask yourself questions like, “What am I going to do”? or “When should I perform this task”? to stay on top of things.
Obtaining a content grid also alleviates any problems of coming up with material for your websites. Also, planning ahead of time will appear less daunting, that way you can better prepare for what you are going to post in the future.
#3) Be Proactive
It’s best to grab an account within a social network that you know that your customers will utilize the most. Not only does this get the most out of your networking, it also alleviates having multiple accounts with zero to none content and few followers.
Engaging with your clients is most important on your pages. Ask questions, interact with your audience by posting monthly polls to get an idea of their favorite products to feature. Don’t just “do” Facebook, be proactive about engaging with your customers.
Something that many businesses, such as Free People, do to get their audiences excited is to occasionally have an open chat where people can ask questions, gain feedback or express any dissatisfaction with the business. This is a great way to optimize on social interaction and to learn more about your customers.
#4) Use A Social Media Dashboard
TweetDeck is just one of the many social account management programs that can be utilized to manage all of your main social media accounts in one easy swoop. Rather than switching from page to page, these websites allow the owner to post, send messages, and perform any tasks that might be of use.
Having somewhat of a bit’s eye view of all of your accounts, you can also relegate tasks to your employees under one account.
#5) Hire A Professional
If you are simply too busy or if the thought of managing all of those websites give you anxiety, you can always hire a professional who will gladly assist you in managing our sites.
There are web design and online marketing experts that are available to manage your pages for you if you can’t manage them yourself. These experts specialize in tasks such as perfecting your media’s social presence.
Having the right media presence can do wonders for our business. Whether you choose to manage your websites alone, with a joint venture, or professionally, it is always a good option for communicating with your audience.
I want to hear from you. Are you a business owner? If so, do you find that social media has helped your business even more than before? Please let us know.