4 Companies that Are Making Generosity Work For Them & Why It Pays to Give Back

Hands of Chrystalee

Image by: Moyan Brenn

By Lucy Clara

Some people reserve their time of  giving for the holidays, but some companies show that giving can last a lifetime. Customers love the idea of handing over their money to businesses, knowing that it is going to a great cause. Take TOMS Shoes for example. Spearheaded by Blake Mycoskie, TOMS offers an extensive variety of shoes for those looking for a stylish way to give back to communities. With the One for One idea, for every purchase that a customer takes home, a pair is given to a child living in poverty.

Of course, TOMS isn’t the only brand utilizing their business prowess for good, as many companies are implementing ways to be of service to those in need, with little or not cost at all. While business exist to make money, giving back to charitable causes is both appealing to customers as well as the company’s numbers. Studies show that customers are more likely to purchase from a business if their hard-earned dollars are going towards something that could benefit someone else. In fact, as many as 90% of people prefer brands that back social causes, which really helps if you are an entrepreneur looking to increase your profits (however, it shouldn’t be the only reason to help out).

Here are some other companies, leading by example and paving the way for a better world while helping their brand to succeed.

#1) Warby Parker

Warby Parker is a pretty new eyeglass business that prides itself on providing high quality spectacles at a not so steep cost. At $92 a pop (unless you wear progressive lenses, in which case, there is a higher price tag), you can pick and choose from all sorts of colors and styles that fit your everyday style. As a result of the dirt cheap price tag, this makes switching up your look easier than purchasing from more well-known brands, such as Lens Crafters or Pearl Vision.

Not only is Warby Parker an insanely cool company, but their giving back mantra makes them even more reputable. With their “Buy a Pair, Give a Pair” Program, the company offers a free eye exams and a pair for those who can’t afford a new pair of glasses in a developing nation. By collaborating with distributors, who match the number of pairs sold, the company is able to go above and beyond just making a sale and truly help people see a better world.

In 2014 alone, The brand has sold and given away over 1 million glasses and continues to grow as they gain popularity for those looking for a great style without the hassle of cost.

#2) Noonday

Noonday is jewelry company which sells handmade pieces from around the world, including countries such as Guatemala and Rwanda. In exchange for their talents, these women are also paid a decent wage, enough to help their families live better.  10% of profits made from trunk sales also help to fund potential parents who are looking to adopt internationally.

With mindfulness in store, Noonday helps globally while supporting artisan efforts from beaded necklaces, to earrings to bracelets and so on.

After meeting Jalia and Daniel, two jewelry designers in Uganda, Jessica Honegger launched Noonday to help give a voice to the talents of people around the world, who otherwise wouldn’t have an outlet to sell their jewelry and make a profit for themselves.

#3) Amazon

Amazon is one of my favorite and easiest places to shop for gifts, decor, books, everything one could ever need to fill their shopaholic whims, at a fraction of the price.

There’s Amazon Prime which gives it’s members access to ebooks, movies and more. However, you probably haven’t heard about their incredible awards program, AmazonSmile, which keeps on giving as you shop. AmazonSmile donates half the cost of selected purchases to any charity of your choosing, with over 1 million choices. Not only that, but there’s no difference in how you shop. All you need to do is go to smile.amazon.com and shop like you normally do. No sign up and no extra work.

#4) General Mills Foundation

The next time you pick up a yellow box of those O’s, remember what good you are doing for others. The General Mills Foundation began in 1954 and is still going strong, with over $500 million dollars worth of supported charity organizations, which includes the fight against breast cancer and it’s continual research, education and reading programs.

The General Mills Foundation hosts one of the world’s largest food corporations and is invested in helping people and their communities by donating a portion of it’s profits to charities around the U.S. With about $17.6 billion worth of net profits, the brand is still going strong by pushing the importance of good nutrition and supporting a healthy and active lifestyle.

There are tons of brands out there that aid in helping people across the globe as well as domestically, whether it’s from a percentage of profits or a donation. The world needs to be a better place for the future generations to thrive. Although businesses want profit, ensuring a world where we can always help each other is better than greed.

Are you an avid supporter of a particular company? Please tell us about your favorite charitable businesses and help spread the word about them. Your thoughts are greatly appreciated!

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